Conscious Capitalism

With February being the month we tend to focus on relationships, the book “Conscious Capitalism” written by John Mackey and Raj Sisodia truly resonates this message. As a service orientated organization, Innovative Career Resources is continually looking for ways in which we can bring greater value to our stakeholders.

Stakeholders, as is defined in “Conscious Capitalism”, as well as having been adopted by Innovative Career Resources and several other successful organizations, is the concept that everyone we come into contact with on a daily basis are our stakeholders–be it our clients, our internal staff, our coworkers, the mailman and even our vendors. This approach and philosophy is more of a 360 degree approach to a healthier business mindset where “ALL” relationships matter. As Henry Ford once said, “A business that makes nothing but money is a poor business….”

As the world becomes smaller and smaller each day with the help of social media like Twitter, Facebook, etc., we as a society seem to be getting further and further apart. We’ve disengaged from communicating with one another only to be replaced by our iPhones, iPads and Xbox. When was the last time you had a technology free lunch or dinner, or the last time you spent quality time with a friend or family member without the television on?

There are four major tenets outlined in “Conscious Capitalism” which are the fundamental concepts to success: a Higher Purpose & Core Values; Stakeholder Integration; Conscious Leadership and Conscious Culture & Management.

Higher Purpose & Core Values: Getting to the “Why.” Why do we as organization exist?
Stakeholder Integration: These are all of the entities that either impact, or are impacted by the business to include employees, vendors, clients and coworkers.
Conscious Leadership: Conscious Leaders are those who are motivated primarily by the organizations higher purpose and creating value to stakeholders.
Conscious Culture and Management: This brings great strength and stability to the firm ensuring its purpose and values endure over time.

By embracing the principals of Conscious Capitalism, businesses can bring themselves into close harmony with the interests of society, while providing a positive, productive work environment where all relationships matter.

The goal of this article is to highlight the power of engaging in relationships at every level with those involved in the day-to-day business needs of your organization. Through consistent and positive interaction, our daily lives will become infused with hope and purpose leaving a promising experience and footprint for society and generations to come.

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